America’s SBDC Marketing with AI – Tools & Tactics for Small Businesses

America's SBDC Virginia University of Mary Washington red, white, and blue logo. Date: November 19 @ 10:00 am – 11:30 am
Phone: (540) 654-1383
Website
Fee: 35.00

Key Activities:

Explore AI Tools for Small Business Marketing:

  • Content creation: Try ChatGPT for blog posts, email drafts, or social media captions.
  • Image design: Use Canva’s AI tools or tools like DALL·E or Adobe Firefly.
  • Scheduling and automation: Explore tools like Buffer with AI-assisted planning.

Create AI-Assisted Content

  • Draft 3 social media posts using AI.
  • Generate email subject line variations for your campaigns.
  • Use AI to brainstorm keywords or blog/article titles.

Evaluate & Personalize

  • Learn best practices for editing AI content to reflect your brand voice.
  • Avoid pitfalls (e.g., over-reliance, generic content, lack of authenticity).

Deliverables:

  • 1 short-form content piece (caption, email, or blog intro) created with AI and edited for your brand.
  • list of 2–3 AI tools to integrate into your ongoing marketing workflow.
  • A simple AI-use policy or checklist to keep your marketing authentic and strategic.