America’s SBDC Virginia – Radio Leads Listeners to Brands

Objective: In this webinar, we will discuss how radio drives brand awareness. We will look at how radio is measured and the impact it has on listeners.

Key Points:

1. Perception vs. Reality

2. Radio reaches local consumers directly

3. How radio affects your brand

Speaker(s): Amanda Holloway has over 20 years of experience in marketing, including 6+ years as a Marketing Consultant. She is passionate about helping small businesses grow through strategic, omni-channel media marketing. Currently, she serves as a Media Consultant for Connoisseur Media in the Fredericksburg region, working with clients nationwide across a variety of industries. Amanda takes pride in her deep understanding of industries and consumer behavior, helping brands connect with their audiences effectively.