Ashlynn VanLandingham & Luca Bee’s Baby Boutique.

Ashlynn VanLandingham & Luca Bee’s Baby Boutique.

Inspired by motherhood and a vision for a welcoming shopping experience, entrepreneur Ashlynn VanLandingham is bringing style, creativity, and representation to downtown Fredericksburg through Luca Bee’s Baby Boutique. Her thoughtfully curated store not only offers unique children’s apparel and gifts, but also reflects the entrepreneurial spirit and diverse voices that make Fredericksburg a vibrant place to live, work, and visit.

Eric Campbell & Pearlescent Candle Co.

Eric Campbell & Pearlescent Candle Co.

From corporate life to candle entrepreneur, Eric Campbell transformed a passion for candles and customer connection into Pearlescent Candle Co., a downtown Fredericksburg business known for its welcoming atmosphere and ever-growing collection of signature scents.

Louise Jolley & Flykup – Scottish Fancy Pieces

Louise Jolley & Flykup – Scottish Fancy Pieces

A taste of Scotland in downtown Fredericksburg – FLYKUP invites you to slow down, connect, and experience the tradition of the “fly cup” while discovering thoughtfully curated, handcrafted goods rich in story and heritage. Rooted in community and culture, every visit offers a warm, personal experience that brings people together.

Cherry Riley & The Graceful Garden Collection

Cherry Riley & The Graceful Garden Collection

Get to know Cherry Riley, founder of The Graceful Garden Collection, whose passion for wellness and natural living has blossomed into a welcoming Caroline Street boutique focused on helping others reconnect with nature.