River Rock Outfitter announces exciting expansion news in Fredericksburg
This month, River Rock Outfitter celebrates its 10th anniversary, marking a decade of passion, growth, and community service in Fredericksburg. Since opening its doors, River Rock Outfitter has been a beloved local business dedicated to outdoor education, river safety, and community involvement, receiving both local and national recognition for its work. Now, with a thriving customer base and strong community support, the outfitter is thrilled to announce exciting expansion plans designed to elevate its impact and offerings.
As River Rock Outfitter looks to the future, it will be opening two new stores in Fredericksburg in 2025, creating even more ways to serve and engage outdoor enthusiasts and newcomers alike. The first location, opening in January 2025 at 708 Caroline Street, will continue River Rock Outfitter’s commitment to downtown, offering an outdoor lifestyle boutique that features a curated selection of clothing, accessories, and footwear for nature lovers and explorers.
In April 2025, River Rock Outfitter will unveil a second location (address to be announced), dedicated to adventure, education, and expanded services. This new outdoor adventure center will offer an enhanced selection of outdoor gear, including kayaks, stand-up paddleboards, and a dedicated space for clinics and outdoor-themed events, making it a hub for hands-on learning and adventure in the Fredericksburg area.
“Our growth is a testament to both our loyal customers and our passionate team,” says April Peterson, owner of River Rock Outfitter. “We’re thrilled to see where the next decade takes us as we continue to evolve and adapt to the needs of our community and beyond. These new locations will allow us to offer even more to those who love the outdoors and share our mission.”
Since 2014, River Rock Outfitter has remained deeply committed to both its Fredericksburg roots and its extended impact, with initiatives reaching as far as Nepal. The business has worked tirelessly to promote river safety and outdoor education, equipping thousands of community members with the knowledge and gear they need to safely enjoy outdoor experiences. This milestone anniversary is a celebration of both past achievements and a promising future, as River Rock Outfitter embraces growth with these two exciting new stores.
You can join River Rock Outfitter in their celebration on Thursday, November 7th from 10AM-6PM at their store on 215 William Street in Downtown Fredericksburg. They will have a special promotion for attendees, a giveaway, and birthday treats.
Congratulations Keith and April from the City of Fredericksburg! We look forward to being a part of your new journey!
About River Rock Outfitter
Founded in 2014, River Rock Outfitter is an independent outdoor retailer in Fredericksburg, Virginia. Committed to serving its community, the store offers outdoor gear, safety education, and adventures that inspire connection to the outdoors. With a decade of experience, River Rock Outfitter has built a reputation for quality service, environmental stewardship, and local partnerships that foster a love of nature and active living.